I have to admit, life is pretty good.
I’m doing work I enjoy, with clients I love. I’m currently living in Quito, Ecuador, and house hunting for a place to put down roots (at least for a while until this whole COVID-19 thing gets sorted out and it’s safe to travel again!).
But I also have a confession to make… I LOVE trying new things.
And I’m kind of a serial entrepreneur so hardly a week goes by that I don’t have a new idea for how to make money. But alas, I am only one person, and I can’t do it all. I do get jealous though, seeing new opportunities pop up day after day for some motivated freelancer to make their fortune in.
Or I get massively sad watching friends that I know could make great money online totally missing these opportunities, preferring to bang their heads against the walls that traditional jobs put around them to cage them in.
Then, I brightened up realizing I could share my ideas with YOU, internet friend, in the hopes that you take these free ideas and run with them. Because the money is just sitting there, and if I’m not going to be making it, I hope that you will.
So, without further ado, if I was starting out freelancing from scratch today, just my wits, a computer, and wifi, here’s what I would get into.
Number 5: Client gen
Wondering what this is? Well I just made it up. The name anyway. But perhaps you’ve heard of lead generation or “lead gen” for short?
That’s where you go out and try to attract total strangers to a product or service. Typically, then the sales guys or gals take over and try to convert these leads to buyers. That’s not my point here. My point is simply that’s where I thought of the name: client gen.
I was helping a student of my freelancing course the other day and realized how some things that are super simple for me are absolutely terrifying to others.
We whipped right through it together and I realized that, well, I’m pretty damn good at pitching! And because my track record is so good — I got YES responses on 6 of the first 9 pitches I ever sent out and was off to the races with my freelancing career — I’m not afraid of pitching new clients.
I’ve got swagger, but not the fake kind — the kind born of knowing that I do good work, I work with awesome clients, and I value myself and my time. There’s no fear there.
So, if I was starting all over today, I’d make that into a business.
My targets would be other freelancers (ideally in high paying fields like FB advertising) who need steady work coming in but are afraid (or don’t have time, or energy, or a system) to go out and find new clients.
I’d swoop in and show them how working with me would equal a steady stream of amazing clients.
I’d get to know what they do inside and out, research their ideal clients, then put together pitches for them to send out.
Instead of coaching them, I’d actually DO the work for them, providing them with customized pitches for each client, and writing up responses for them, setting up the calls, etc.
If you can find things that people hate to do, and you don’t mind doing it (or even better love it and are good at it) there’s money to be made there!
Number 4: Social media management
Let me start by saying I hate social media. Let me add to that by saying that I totally use it. Why? It’s too valuable a business tool for me to NOT be on it.
Though I do dream of the day when I can “peace out” and leave it behind.
(But of course I also dream of retreating to a peaceful cabin in the woods to write my memoirs so … )
Social media isn’t going anywhere. And companies big and small need someone to manage their social media accounts.
You guys, there are soooooooooooo many terrible social media accounts out there. Many companies know they should be doing it but there are just so many other pressing things they’re focused on.
If you can swoop in and show them why they need it and how you can do all of the work for them, many will jump at the chance to be making progress on it without actually working on it themselves.
Small businesses are great targets here because they are always looking for more customers and more brand recognition. If you can get either or both of those for them, that’s a huge help.
Even if they complain that people don’t buy from seeing them on social media, having a solid social media presence can build something important called social proof. A brand that has 15K followers seems more legit than a brand with 2K.
From experience just the other day, I was experimenting with switching to a new social media tool called SkedSocial.
Even though the tool appears to do everything I need, I was seriously hesitant when I checked out their Instagram and saw they barely have 1000 followers. What kind of social media tool who claims to have over 10,000+ brands using them only has 1000 followers on Instagram? It gave me pause before buying.
And this is why social proof can be powerful.
(Before you call me out on it, yes, I don’t have very many Instagram followers at the moment. But I switched from my former account with a couple thousand followers to this account recently … and there’s that pesky “I don’t have the time …” issue). Which brings me to my last point …
Showing up and taking a task that’s important off a business owner’s plate will ensure you always have clients. And social media is an ongoing task so you can lock in long-term clients and great stability.
Number 3: Advertising on the big networks (Facebook, Instagram, YouTube, Google).
Anything that helps your client make more money is going to allow you to charge more money. So if you’re not particularly leaning toward one skill over another, why not take a look at making yourself an expert on one of the various advertising platforms.
Personally, I’m not passionate about any of these. But I’m a businesswoman and I’ve hired advertisers in these areas to do work for various clients over the years. I’ve seen what they charge! And I like a lotta zeros on my invoice.
Becoming skilled in any one of these platforms will mean that you can make lots of money, and again, lock clients in for ongoing work. You don’t just start an advertising campaign overnight, nor do you dabble in it for 3 days!
I have a client who has worked with a FB and Instagram ads agency for about 2 years, and a Google ads freelancer for over a year. They keep delivering results, and we keep working with them.
Advertising is also huge because of its great potential for the client to make money (and thus for you to charge high rates).
If you work on a FB ads campaign that makes the client $15K, they have no problem paying your $3K fee. Many times, this type of field doesn’t have hourly rates but rather flat rates. So you might charge a client $3K a month, regardless of how many hours you’re putting into what you do. The client is paying you for results! They don’t care whether it took you 4 hours or 40 hours to achieve those results.
If you’re really open to ideas here, I’d also recommend keeping an eye on what happens in the future with WhatsApp advertising.
I’d never used WhatsApp in the USA but in the years since I’ve been gone, it’s become as natural as breathing. And with 1.5 billion users in over 180 countries, it’s got to be just a matter of time until they figure out a way to slap ads onto it.
Number 2: Pinterest
Now myself, I’m not a big Pinterester (not sure if that’s what they’re called) … 🤔
But again, sometimes freelancing isn’t about what you love to do in your spare time. Sometimes, it’s about making money where you see an opportunity. Pinterest presents a huge opportunity to drive traffic.
I know, because when I started freelancing I did some Pinteresting for a male client.
I specify that he was male only to point out the way different people think about Pinterest.
When I suggested it to him as a traffic tool, he said something along the lines of, “What? Really? I thought that was just for women making recipe boards, and collecting wedding ideas, and home decorating and stuff.”
True. That’s what a lot of people use it for and yes, 71% of Pinterest users are women.
But Pinterest is also like a visual Google. You can drive a lot of traffic to a website by having a lot of content on Pinterest. Now, you can’t just throw up anything of course. Pins need to be visually pleasing, contain relevant keywords and hashtags, and such. But you can learn all this.
I know because I taught myself using a $500 online Pinterest course. I put its teachings into place and helped my client create a Pinterest account from scratch and grow it’s click-throughs to his site.
Now, he was paying me $50/hour so you can see that that investment paid off quickly! Plus, I then had lifetime access to the course and went on to use it to grow my own Pinterest profile (of a former blog) to over 100K monthly views in just two months.
Clients will pay handsomely for several things. Sales and traffic are two of them. Pinterest, when used properly, can send lots of traffic to clients’ sites. You just have to show them the benefits they can see by working on a Pinterest account — with you at the helm preferably.
Number 1: To get this one check out my free mini-email course!
I got so excited about this opportunity I went ahead and created a free 5-day mini-email course! Not only do I give you the number one opportunity I’d dive into if I was getting started today, I go further and take you through why I chose this field, how I’d go about positioning myself as an expert, how I’d find clients and package my services, and scaling it to a full-blown business!
It’s 100% free, just let me know where to send it in the box below! 👇👇👇